{"id":6598,"date":"2018-12-08T07:32:56","date_gmt":"2018-12-08T07:32:56","guid":{"rendered":"http:\/\/www.technologyforyou.org\/?p=6598"},"modified":"2018-12-08T07:32:56","modified_gmt":"2018-12-08T07:32:56","slug":"microsoft-and-nielsen-accelerate-retail-innovation-through-data-and-ai-announce-strategic-alliance","status":"publish","type":"post","link":"https:\/\/www.technologyforyou.org\/microsoft-and-nielsen-accelerate-retail-innovation-through-data-and-ai-announce-strategic-alliance\/","title":{"rendered":"Microsoft and Nielsen accelerate retail innovation through data and AI; announce strategic alliance"},"content":{"rendered":"

Nielsen and Microsoft\u00a0 recently\u00a0 released details around a newly developed enterprise data solution that democratizes one of the largest consumer data sets in the world.\u00a0 This strategic alliance has been brought to life through Nielsen Connect, powered by Microsoft Azure, the trusted and global-scale intelligent cloud platform.<\/span><\/p>\n

In today\u2019s rapidly changing marketplace, Microsoft and Nielsen are together focused on helping Fast Moving Consumer Goods (FMCG) and retail companies find growth and accelerate innovation within an open data environment.<\/span><\/p>\n

Already, Nielsen Connect is inspiring companies to glean more value from their data and sparking a movement for the industry to reimagine its approach to data strategy.\u00a0 Through advanced analytics and artificial intelligence services built on Azure, Nielsen Connect is helping companies integrate data assets to more easily spot emerging trends, diagnose performance gaps, and act faster on opportunities to grow. Most notably, this platform enables clients to use their data as an enterprise asset across all parts of their organization.<\/span><\/p>\n

\u201cNielsen\u2019s powerful data is as much of an enterprise asset as people and products,\u201d said John Tavolieri, President, U.S. FMCG and Retail and Chief Technology and Operations Officer at Nielsen.<\/strong> \u201cIt\u2019s our priority to make sure clients are maximizing their data assets, so Nielsen and Microsoft are breaking down the silos of the status quo. We are helping the retail industry reimagine its approach to data by creating a truly open and global environment of collaboration, encouraging companies to evolve beyond mere data management. Adopting a holistic data strategy will be the only way to win in FMCG and retail.\u201d<\/span><\/p><\/blockquote>\n

\u201cThe first critical step toward digital transformation, especially among retailers, is breaking down the barriers between customer and operational data to fuel insights for the business,\u201d said Judson Althoff, executive vice president of Microsoft\u2019s Worldwide Commercial Business.<\/strong> \u201cBecause retail happens wherever customers are and whenever they choose, Nielsen Connect provides high reliability at a global scale 24\/7. Microsoft is a natural partner for Nielsen, trusted by global enterprises to protect their data and power their critical business solutions.\u201d<\/span><\/p>\n

Grounded by the richest data available in the fast-moving consumer goods space, Nielsen Connect brings clarity to what\u2019s happening in the market from every angle.\u00a0 Nielsen\u2019s deep media and consumer measurement (including retail point-of-sale data, consumer panel, e-commerce, fresh food and cross-platform media data), is integrated with a robust variety of data sources, including\u00a0 data provided directly from clients as well as from\u00a0Nielsen Connect Partners<\/a>. Nielsen\u2019s reference data, which provides structure to the world\u2019s most robust retail and shopper information, powers this system to make integration across data sources and countries simple. Within this open and agile platform running on Microsoft Azure, customers can easily access data sets via APIs and connectors, allowing them to extract the data they need to fit their own technology strategy.<\/span><\/p>\n

The joint Microsoft and Nielsen solution is live today and will serve as a one-stop-shop in creating scalable, high-performance data environments that enable greater real-time collaboration for faster results. Through this strategic alliance, the two companies will continue to work toward a mutual vision of an open and connected data universe, empowering a new generation of solutions for the FMCG retail marketplace.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Nielsen and Microsoft\u00a0 recently\u00a0 released details around a newly developed enterprise data solution that democratizes one of the largest consumer data sets in the world.\u00a0 This strategic alliance has been brought to life through Nielsen Connect, powered by Microsoft Azure, the trusted and global-scale intelligent cloud platform. In today\u2019s rapidly changing marketplace, Microsoft and Nielsen […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[20,37,1402,51,2051,1532],"class_list":{"0":"post-6598","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-technology","7":"tag-ai","8":"tag-artificial-intelligence","9":"tag-data-and-ai","10":"tag-microsoft","11":"tag-microsoft-and-nielsen","12":"tag-nielsen"},"_links":{"self":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/posts\/6598","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/comments?post=6598"}],"version-history":[{"count":0,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/posts\/6598\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/media?parent=6598"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/categories?post=6598"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/tags?post=6598"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}