{"id":363205,"date":"2025-11-17T21:58:28","date_gmt":"2025-11-17T16:28:28","guid":{"rendered":"https:\/\/www.technologyforyou.org\/?p=363205"},"modified":"2025-11-17T21:58:28","modified_gmt":"2025-11-17T16:28:28","slug":"omdia-us-fast-80-market-dominance-creates-breakthrough-opportunity-for-korean-channels","status":"publish","type":"post","link":"https:\/\/www.technologyforyou.org\/omdia-us-fast-80-market-dominance-creates-breakthrough-opportunity-for-korean-channels\/","title":{"rendered":"Omdia: US FAST 80% market dominance creates breakthrough opportunity for Korean channels"},"content":{"rendered":"<div class=\"pr-single\">\n<div class=\"omd-body\">\n<div class=\"omd-content-mod-container omd-content-align-left  \">\n<div class=\"omd-content-container\">\n<div class=\"omd-body\">\n<p>The United States continues to dominate the global media and entertainment industry, generating 39% of all revenues &#8211; a $430 billion share of the $1.1 trillion worldwide market according to the latest forecast from Omdia. The US also leads every major streaming segment: 53% of global subscription video on demand (SVOD) revenues ($181 billion), 80% of free ad-supported TV (FAST) revenues ($6 billion), and 70% of connected TV advertising ($48 billion).<\/p>\n<p>At the same time, Korean content has become the world\u2019s most-watched non-English programming, with Korean titles consistently appearing in Netflix\u2019s global Top 10 lists.<\/p>\n<p><strong>Speaking at the recent KFAST New York event, hosted by the Korean Ministry of Science and ICT and KAIT,\u00a0Maria Rua Aguete, Head of Media &amp; Entertainment at Omdia, highlighted how these two forces are converging.<\/strong><\/p>\n<p>\u201cThe US is the world\u2019s largest FAST market, and Korean content is the most in-demand non-English content globally,\u201d said Rua Aguete. \u201cBringing them together isn\u2019t just strategic &#8211; it\u2019s a multi-billion-dollar opportunity.<\/p>\n<div>\n<p class=\"article-exhibit article-exhibit--pull-left\"><a class=\"enlarge\" title=\"USA is the most important M&amp;E market\" href=\"https:\/\/omdia.tech.informa.com\/-\/media\/tech\/omdia\/marketing\/pr\/2025\/nov\/usa-is-the-most-me-market.png?rev=7749c30fc700475eb96af51d3bd923ae&amp;hash=3153575C7BFEB6586C2F2C3F8B1BA02B\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" src=\"https:\/\/omdia.tech.informa.com\/-\/media\/tech\/omdia\/marketing\/pr\/2025\/nov\/usa-is-the-most-me-market.png?h=2250&amp;w=4000&amp;rev=7749c30fc700475eb96af51d3bd923ae&amp;hash=BA58AFACAA4B0954175DE4E3E63ADAE7\" alt=\"USA is the most important M&amp;E market\" \/><\/a><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"lets-connect\" class=\"lets-connect  \">\n<div class=\"lets-connect__heading\">\n<p>\u201cPlatforms are actively seeking premium, high-engagement programming. Korean FAST channels have the audience, the global appeal, and the momentum to win in the US market.\u201d<\/p>\n<p>With the US driving FAST growth and Korea leading the global content wave, the opportunity for Korean FAST channels in America is now at its strongest point yet.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The United States continues to dominate the global media and entertainment industry, generating 39% of all revenues &#8211; a $430 billion share of the $1.1 trillion worldwide market according to the latest forecast from Omdia. The US also leads every major streaming segment: 53% of global subscription video on demand (SVOD) revenues ($181 billion), 80% [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14083],"tags":[],"class_list":{"0":"post-363205","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-technology-industry-news"},"_links":{"self":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/posts\/363205","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/comments?post=363205"}],"version-history":[{"count":1,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/posts\/363205\/revisions"}],"predecessor-version":[{"id":363209,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/posts\/363205\/revisions\/363209"}],"wp:attachment":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/media?parent=363205"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/categories?post=363205"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/tags?post=363205"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}