{"id":363049,"date":"2025-11-11T16:53:35","date_gmt":"2025-11-11T11:23:35","guid":{"rendered":"https:\/\/www.technologyforyou.org\/?p=363049"},"modified":"2025-11-11T16:53:35","modified_gmt":"2025-11-11T11:23:35","slug":"visa-unveils-2025-creator-report-introduces-creator-agent-pilot-with-karat","status":"publish","type":"post","link":"https:\/\/www.technologyforyou.org\/visa-unveils-2025-creator-report-introduces-creator-agent-pilot-with-karat\/","title":{"rendered":"Visa Unveils 2025 Creator Report; Introduces Creator Agent Pilot with Karat"},"content":{"rendered":"
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Groundbreaking study of TikTok creators spotlights resilience, rising incomes; Visa expands support with modern payments, business tools, and explores a potential creator agent pilot with Karat Financial.<\/i><\/p>\n<\/div>\n

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SAN FRANCISCO & LISBON, Portugal–(BUSINESS WIRE)–At Web Summit 2025 today, Visa Inc. (V) strengthened its long-standing commitment to supporting digital creators as a powerful force in the global economy. Building on its recognition of creators as small businesses, Visa is using the scale of its network to help creators easily and securely pay and get paid, access capital and grow their enterprises with the same tools and resources available to small businesses worldwide.<\/p>\n

Visa\u2019s new creator-research,\u00a0Monetized: Visa 2025 Creator Report<\/i><\/strong>\u00a0is a comprehensive study of the creator economy spanning five regions: the United States, Brazil, Australia, the United Kingdom and the United Arab Emirates. Conducted with Morning Consult, the study surveyed TikTok creators and explores both the business challenges and opportunities facing more than 1,000 content creators surveyed from May – August 2025. The findings offer a fresh perspective on how creators are building and sustaining their businesses worldwide.<\/p>\n

\u201cCreators are among the most dynamic small business segments in the world,\u201d said Jonathan Kolozsvary, Global Head of Small Business, Visa Commercial Solutions, Visa. \u201cOur creator\u00a0<\/i>report showcases their ingenuity and guides how Visa is investing to empower the creator economy, providing specialized financial tools and resources that help creators scale their business locally and globally.\u201d<\/p>\n

In tandem with the report, Visa introduced plans to explore a potential agentic pilot program with Karat Financial.1\u00a0<\/sup>Karat is a fintech leader in the creator space, providing credit cards and business banking tailored to creators. The pilot will focus on leveraging agents to help resolve common friction points for creators, like optimizing their accounts receivables and payables.<\/p>\n

Monetized\u00a0<\/i>Key Findings<\/strong><\/p>\n

Monetized<\/i>\u00a0showcases\u00a0<\/i>how creators are actively developing business skills \u2013 blending self-taught lessons and peer learning, particularly for things like contract negotiation and financial management. Key takeaways from the report include:<\/p>\n

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  • 88%\u00a0<\/b>of surveyed creators worldwide expect their revenue to increase over the next year, reflecting growing optimism about earning potential<\/li>\n
  • Most creators surveyed rely on personal funds, community support, and innovative funding such as crowdfunding, signaling a need for more tailored financial products for creators<\/li>\n
  • Modern payment processors are preferred, enabling a global audience and faster access to earnings, though payment delays remain a challenge<\/li>\n
  • Creators surveyed are global entrepreneurs<\/b>, with\u00a052%\u00a0<\/b>receiving payments from\u00a0outside of their home country<\/b><\/li>\n
  • 94% of surveyed creators report encouragement from friends and family, firmly cementing content creation\u2019s reputation as a valued career path<\/li>\n<\/ul>\n

    Empowering Creators to Efficiently Run their Businesses<\/b><\/p>\n

    Visa is exploring opportunities to team up with Karat on a new agentic pilot program with the goal of making the\u00a0business side of creativity easier.<\/b>\u00a0Inspired by\u00a0real challenges<\/b>\u00a0highlighted in\u00a0Monetized,\u00a0<\/i>this initiative would be designed to give creators practical tools to manage their finances and streamline operations.\u00a0<\/i>Potential tools could include:<\/p>\n

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    • Smarter payments:<\/b>\u00a0Agentic automation that could help streamline sending, receiving and tracking payments \u2013 with built-in human oversight when needed.<\/li>\n
    • Automated reminders:<\/b>\u00a0Cash flow could be kept on track with tools that handle follow-ups for late invoices or brand payments.<\/li>\n
    • Trusted database:<\/b>\u00a0Users could have the option to store and verify buyer and supplier details in one place to save time and help prevent fraud.<\/li>\n<\/ul>\n

      Karat brings deep expertise in supporting creators financially: pioneering credit cards that underwrite based on creator revenue and social metrics and launching business banking for creators.<\/p>\n

      Visa\u2019s Commitment to Creators<\/strong><\/p>\n

      Visa sees content creators as a dynamic force fueling communities and commerce globally – a commitment Visa formalized at Web Summit in 2024, where it\u00a0officially recognized\u00a0creators as small businesses. The commitment to developing creator-driven tools and the findings of the report strengthen Visa\u2019s dedication to serving this next generation of entrepreneurs with advanced payment technology, educational resources and flexible financial products tailored for creators\u2019 unique needs.<\/p>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Groundbreaking study of TikTok creators spotlights resilience, rising incomes; Visa expands support with modern payments, business tools, and explores a potential creator agent pilot with Karat Financial. SAN FRANCISCO & LISBON, Portugal–(BUSINESS WIRE)–At Web Summit 2025 today, Visa Inc. (V) strengthened its long-standing commitment to supporting digital creators as a powerful force in the global […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14083],"tags":[],"class_list":{"0":"post-363049","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-technology-industry-news"},"_links":{"self":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/posts\/363049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/comments?post=363049"}],"version-history":[{"count":1,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/posts\/363049\/revisions"}],"predecessor-version":[{"id":363050,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/posts\/363049\/revisions\/363050"}],"wp:attachment":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/media?parent=363049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/categories?post=363049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/tags?post=363049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}