{"id":357408,"date":"2025-08-04T15:06:06","date_gmt":"2025-08-04T09:36:06","guid":{"rendered":"https:\/\/www.technologyforyou.org\/?p=357408"},"modified":"2025-08-04T15:06:06","modified_gmt":"2025-08-04T09:36:06","slug":"global-smartphone-revenues-exceed-100-billion-in-q2-2025-first-time-during-a-2nd-quarter","status":"publish","type":"post","link":"https:\/\/www.technologyforyou.org\/global-smartphone-revenues-exceed-100-billion-in-q2-2025-first-time-during-a-2nd-quarter\/","title":{"rendered":"Global Smartphone Revenues Exceed $100 Billion in Q2 2025, First Time During a 2nd Quarter"},"content":{"rendered":"<ul>\n<li><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><i>Global smartphone revenues grew 10% YoY in Q2 2025, exceeding $100 billion for the first time in a second quarter.<\/i><\/span><\/li>\n<li><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><i>All top five brands recorded YoY revenue growth in Q2 2025, with Apple growing the fastest at 13%.<\/i><\/span><\/li>\n<li><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><i>Apple set record Q2 revenues, capturing 43% of global revenues.<\/i><\/span><\/li>\n<li><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><i>Global Smartphone ASPs reached their highest-ever second quarter levels, growing 7% YoY in Q2 2025, with OPPO\u2019s ASP growing fastest among top five brands, at 14%.<\/i><\/span><\/li>\n<\/ul>\n<p><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span dir=\"ltr\" lang=\"EN-IN\">Global smartphone revenues grew 10% YoY in Q2 2025 to exceed $100 billion, the highest level in a second calendar quarter to date, according to Counterpoint Research\u2019s latest <\/span><span dir=\"ltr\" lang=\"EN-IN\"><strong>Market Monitor service<\/strong><\/span><span dir=\"ltr\" lang=\"EN-IN\"><strong>.<\/strong> In contrast, global shipments saw a meagre 3% YoY rise during the quarter. Meanwhile, the global average selling price (ASP) also hit a second-quarter peak, rising 7% YoY in Q2 2025 to approach $350.<\/span><\/span><\/p>\n<h3><strong><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\">Global Smartphone Market Revenue Grew 10% YoY, Reaching Record Q2 Levels<\/span><\/strong><\/h3>\n<figure class=\"image image_resized\"><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/www.counterpointresearch.com\/_File\/ckeditor\/2025821019_Ejtrl_editor_image.png\" alt=\"Global Smartphone Market Revenue Grew 10% YoY, Reaching Record Q2 Levels\" width=\"657\" height=\"804\" \/><\/span><figcaption><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\">Source: Counterpoint Market Monitor Service Preliminary Data<\/span><br \/>\n<span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\">OPPO includes OnePlus since Q3 2021<\/span><br \/>\n<span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\">ASP is based on wholesale price<\/span><\/figcaption><\/figure>\n<p><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span dir=\"ltr\" lang=\"EN-IN\">Commenting on the market dynamics in Q2 2025, <\/span><span dir=\"ltr\" lang=\"EN-IN\"><strong>Senior Analyst<\/strong> <strong>Shilpi Jain<\/strong><\/span><span dir=\"ltr\" lang=\"EN-IN\"> said, \u201cThe market witnessed both volume and value growth despite <\/span><span dir=\"ltr\" lang=\"EN-IN\">ongoing macroeconomic<\/span><span dir=\"ltr\" lang=\"EN-IN\"> headwinds in several key regions. Amid the easing out of US tariffs, OEMs benefitted from robust demand for premium devices, especially in developed markets. Premiumization has accelerated beyond earlier projections, propelled by expanded access to financing options, enhanced trade-in initiatives, and heightened promotional activities \u2013 all of which are effectively lowering the barrier to entry for higher-end devices.\u201d<\/span><\/span><\/p>\n<p><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span dir=\"ltr\" lang=\"EN-IN\">Commenting on Apple\u2019s performance, <\/span><span dir=\"ltr\" lang=\"EN-IN\"><strong>Research Director Jeff Fieldhack<\/strong><\/span><span dir=\"ltr\" lang=\"EN-IN\"> said, \u201c<\/span><span dir=\"ltr\" lang=\"EN-IN\">Apple<\/span><span dir=\"ltr\" lang=\"EN-IN\"> strengthened its lead in revenues driven by strong performance of the 16 series across geographies, benefitting from the broader <\/span><span dir=\"ltr\" lang=\"EN-IN\">premiumization trend<\/span><span dir=\"ltr\" lang=\"EN-IN\">. Shipments in the US were front-loaded in the quarter due to tariff uncertainties. Meanwhile, the iPhone 16e drove sales in Japan, making it one of the fastest growing regions for Apple. Emerging markets like Middle East Africa, and India continue to show strong growth.\u201d<\/span><\/span><\/p>\n<p><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span dir=\"ltr\" lang=\"EN-IN\">Samsung<\/span><span dir=\"ltr\" lang=\"EN-IN\"> retained its leadership position in terms of global smartphone shipments in Q2 2025, while its revenue grew 4% YoY. The brand\u2019s growth was largely driven by strong demand for its refreshed mid-tier A-series devices across regions, while the Galaxy S25 series, along with the newly added S25 Edge, drove volumes in the premium segment.<\/span><\/span><\/p>\n<p><span dir=\"ltr\" lang=\"EN-IN\" style=\"font-family: georgia, palatino, serif; font-size: 12pt;\">OPPO\u2019s ASP rose 14% YoY in Q2 2025, the highest among the top five brands, while its revenue rose 10% YoY. Despite a drop in volume, OPPO\u2019s ASP and revenue grew due to the company\u2019s continued push into the premium segment driven by the Reno 13 series and Find X8.<\/span><\/p>\n<p><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span dir=\"ltr\" lang=\"EN-IN\">vivo\u2019s Q2 2025 revenue recorded a modest 4% YoY rise while shipments grew 5% YoY. The brand continued to expand in markets like India, the <\/span><span dir=\"ltr\" lang=\"EN-IN\">Middle East and Africa<\/span><span dir=\"ltr\" lang=\"EN-IN\">, and <\/span><span dir=\"ltr\" lang=\"EN-IN\">Latin America<\/span><span dir=\"ltr\" lang=\"EN-IN\">, while gradually increasing its share in <\/span><span dir=\"ltr\" lang=\"EN-IN\">Europe<\/span><span dir=\"ltr\" lang=\"EN-IN\">.<\/span><\/span><\/p>\n<p><span style=\"font-family: georgia, palatino, serif; font-size: 12pt;\"><span dir=\"ltr\" lang=\"EN-IN\">Looking ahead, we expect the premiumization trend to continue, with revenue growth outpacing volume growth in 2025. Additionally, growing interest in <\/span><span dir=\"ltr\" lang=\"EN-IN\">GenAI smartphones<\/span><span dir=\"ltr\" lang=\"EN-IN\"> and <\/span><span dir=\"ltr\" lang=\"EN-IN\">foldable form<\/span><span dir=\"ltr\" lang=\"EN-IN\"> factors will likely offer significant growth opportunities for the smartphone market.<\/span><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Global smartphone revenues grew 10% YoY in Q2 2025, exceeding $100 billion for the first time in a second quarter. All top five brands recorded YoY revenue growth in Q2 2025, with Apple growing the fastest at 13%. Apple set record Q2 revenues, capturing 43% of global revenues. Global Smartphone ASPs reached their highest-ever second [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":208479,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[37457],"class_list":{"0":"post-357408","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-gadgets-and-apps","8":"tag-global-smartphone-revenues-exceed-100-billion-in-q2-2025"},"_links":{"self":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/posts\/357408","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/comments?post=357408"}],"version-history":[{"count":0,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/posts\/357408\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/media\/208479"}],"wp:attachment":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/media?parent=357408"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/categories?post=357408"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/tags?post=357408"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}