{"id":355329,"date":"2025-05-22T11:27:11","date_gmt":"2025-05-22T05:57:11","guid":{"rendered":"https:\/\/www.technologyforyou.org\/?p=355329"},"modified":"2025-05-22T11:27:54","modified_gmt":"2025-05-22T05:57:54","slug":"gartner-survey-reveals-less-than-half-of-csos-report-their-organization-met-several-2024-strategic-goals","status":"publish","type":"post","link":"https:\/\/www.technologyforyou.org\/gartner-survey-reveals-less-than-half-of-csos-report-their-organization-met-several-2024-strategic-goals\/","title":{"rendered":"Gartner Survey Reveals Less Than Half of CSOs Report Their Organization Met Several 2024 Strategic Goals"},"content":{"rendered":"
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Experts Discussed How to Sustain Revenue Growth in a Dynamic B2B Sales Landscape at the Gartner CSO & Sales Leader Conference.<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n

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Only 45% of CSOs report their organization met several 2024 strategic goals, according to a survey by Gartner, Inc. Experts presented their findings during the\u00a0Gartner CSO & Sales Leader Conference, which took place here this week.<\/span><\/p>\n

“In today’s rapidly evolving sales landscape, CSOs are struggling to adjust their strategic plans to cope with the unexpected changes they face, as well as to reallocate budgets and resources to tackle a new priority that has recently emerged,\u201d said\u00a0Robert Blaisdell, VP Analyst, Chief of Research in the\u00a0Gartner Sales Practice.<\/strong> \u201cAs sales leaders consider the latter half of the year, they must ensure organizational alignment, prioritize enhancing their sellers’ skill sets, and utilize technology to foster growth and transform their revenue organization.”<\/span><\/p>\n

In a survey of 243 CSOs and senior sales leaders conducted from November through December 2024, Gartner found that 49% of CSOs report their sales organization\u2019s definition of a qualified lead differs greatly from marketing\u2019s definition.<\/span><\/p>\n

\u201cThe\u00a0alignment\u00a0between sales and marketing teams is increasingly crucial for achieving strategic goals and driving revenue growth,\u201d said Blaisdell. \u201cEffective collaboration between these departments is essential for leveraging technological advancements, such as\u00a0GenAI, to transform sales processes and enhance buyer interactions.\u201d<\/span><\/p>\n<\/article>\n<\/div>\n

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Robert Blaisdell, VP Analyst, Chief of Research in the Gartner Sales Practice speaking at Gartner’s CSO & Sales Leader Conference, taking place this week in Las Vegas.<\/span><\/p>\n<\/div>\n<\/section>\n<\/div>\n

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Empowering Sales Teams: Reskilling for the AI-Driven Future<\/span><\/strong><\/h3>\n<\/div>\n<\/div>\n
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Seventy-four percent of CSOs report that a significant change in seller skills is required to meet future revenue goals. Furthermore, CSOs state that 58% of their sellers, on average, will need to be reskilled or upskilled by 2026 due to AI.<\/span>\u201cAs buyers increasingly utilize generative and other types of AI, sales teams must be equipped with the skills to effectively engage with these technologically savvy customers. This involves integrating AI into existing sales workflows to\u00a0enhance productivity and efficiency,\u201d said Blaisdell. \u201cBy aligning the skill sets of their teams with evolving market demands, leaders can ensure their\u00a0organizations remain competitive and responsive\u00a0to buyer preferences.\u201d<\/span><\/p>\n<\/article>\n<\/div>\n
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Harnessing Technology: Driving Sales Success Through Strategic AI Integration<\/span><\/strong><\/h3>\n<\/div>\n<\/div>\n
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Though AI is acknowledged as a critical component for enhancing sales productivity, sales leaders often face challenges due to limited authority in selecting and implementing AI solutions effectively within their organizations. In fact, only 23% of CSOs are accountable for AI selection, while 68% of CSOs only provide inputs or are informed on AI selection.<\/span>“To thrive in today’s competitive sales environment, CSOs must not only embrace AI but also strategically integrate it into workflows, ensuring technology investments are purposefully aligned with organizational objectives and responsive to shifting buyer behaviors,” concluded Blaisdell.<\/span><\/p>\n<\/article>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Experts Discussed How to Sustain Revenue Growth in a Dynamic B2B Sales Landscape at the Gartner CSO & Sales Leader Conference. Only 45% of CSOs report their organization met several 2024 strategic goals, according to a survey by Gartner, Inc. Experts presented their findings during the\u00a0Gartner CSO & Sales Leader Conference, which took place here […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14083],"tags":[],"class_list":{"0":"post-355329","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-technology-industry-news"},"_links":{"self":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/posts\/355329","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/comments?post=355329"}],"version-history":[{"count":0,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/posts\/355329\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/media?parent=355329"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/categories?post=355329"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/tags?post=355329"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}