{"id":351241,"date":"2025-02-15T15:03:08","date_gmt":"2025-02-15T09:33:08","guid":{"rendered":"https:\/\/www.technologyforyou.org\/?p=351241"},"modified":"2025-02-15T15:03:08","modified_gmt":"2025-02-15T09:33:08","slug":"india-tws-market-grows-14-yoy-in-2024-offline-shipments-see-double-digit-growth","status":"publish","type":"post","link":"https:\/\/www.technologyforyou.org\/india-tws-market-grows-14-yoy-in-2024-offline-shipments-see-double-digit-growth\/","title":{"rendered":"India TWS Market Grows 14% YoY in 2024; Offline Shipments See Double Digit Growth"},"content":{"rendered":"<ul>\n<li><i>boAt maintained its market leadership with a 33% share, followed by Boult and Noise.<\/i><\/li>\n<li><i>Chinese brands have shown the fastest YoY growth of 33%, capturing a 16% share in 2024.<\/i><\/li>\n<li><i>realme emerged as the fastest-growing brand among the top 10 in 2024, achieving 55% YoY growth due to its portfolio refresh.<\/i><\/li>\n<li><i>Shipments between INR 1,500 and INR 2,000 experienced the highest YoY growth in 2024.<\/i><\/li>\n<li><i>Nearly three out of four TWS devices were sold online in 2024, though offline shipments grew faster with expansion in Tier II and Tier III cities.<\/i><\/li>\n<\/ul>\n<p><span dir=\"ltr\" lang=\"EN-IN\">India\u2019s TWS market shipments rose <strong>14% YoY<\/strong><\/span><span dir=\"ltr\" lang=\"EN-IN\"> in 2024, according to the latest research from Counterpoint\u2019s Consumer <strong>IoT service<\/strong>. The growth in shipments was driven by seasonal sales events, affordable offerings, and usage expansion towards various applications, coupled with broader channel availability. However, this period marked the market\u2019s slowest growth, indicating that it is slowly moving towards maturity. The contributing factors for this modest growth include fewer new product launches and the deceleration in the growth of first-time users.<\/span><\/p>\n<p><span dir=\"ltr\" lang=\"EN-IN\">Commenting on the 2024 TWS market dynamics, <\/span><span dir=\"ltr\" lang=\"EN-IN\"><strong>Senior Research Analyst Anshika Jain<\/strong><\/span><span dir=\"ltr\" lang=\"EN-IN\"> said, \u201cIndia&#8217;s TWS devices witnessed significant improvements in sound quality, design innovation, and gaming-focused devices across various price bands, which helped the market reach over $1.3 billion in 2024. The budget segment INR 1,500-INR 2,000 ($17-$23) performed well, registering the highest growth of 52% YoY in 2024Popular OEMs such as HP, Poco, vivo, and IQOO also marked their entry in this price segment for the first time, along with portfolio expansion by Xiaomi. Due to the multiple offerings in this price segment, the brands have added premium features such as ANC, transparency mode, and better ergonomics to the device to compete in this segment. Supportively, <\/span><span dir=\"ltr\" lang=\"EN-IN\">manufacturers<\/span> <span dir=\"ltr\" lang=\"EN-IN\">focus on enhancing battery efficiency and adopting fast-changing technologies to meet consumer demands for longer battery life. As we advance, we can expect the emergence of <\/span><span dir=\"ltr\" lang=\"EN-IN\">Artificial intelligence-based TWS earbuds<\/span><span dir=\"ltr\" lang=\"EN-IN\"> for personalized sound profiles and noise cancellation, making the devices more user-friendly and functional.\u201d<\/span><\/p>\n<p><span dir=\"ltr\" lang=\"EN-IN\"><strong>Jain<\/strong> added, \u201cLooking at brand origin, Indian and Global brands lost some of their share to <\/span><span dir=\"ltr\" lang=\"EN-IN\">Chinese Players<\/span><span dir=\"ltr\" lang=\"EN-IN\"> this year. Chinese brands captured a 16% share in 2024, rising 33% YoY, driven by the impressive performance of OnePlus devices like the Nord Buds 2R and Buds 3. realme and Xiaomi supported the growth of Chinese brands. Global brands captured the least-ever 6% share led by JBL, CMF and Apple.\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"image_resized aligncenter\" src=\"https:\/\/www.counterpointresearch.com\/_File\/ckeditor\/20252251220_XVnow_editor_image.png\" width=\"917\" height=\"619\" \/>Source: India Hearables (TWS) Shipments, Model Tracker, December 2024<\/p>\n<p><span dir=\"ltr\" lang=\"EN-IN\">Regarding channel performance,<strong> Jain <\/strong>commented, \u201cNearly 75% of TWS devices were sold online in 2024. However, <\/span><span dir=\"ltr\" lang=\"EN-IN\">offline shipments<\/span><span dir=\"ltr\" lang=\"EN-IN\"> experienced a faster growth rate, with a 42% YoY increase. As online platforms exhibit signs of maturity, with the advent of <\/span><span dir=\"ltr\" lang=\"EN-IN\">quick commerce and other fast delivery options<\/span><span dir=\"ltr\" lang=\"EN-IN\">, numerous TWS brands have shifted their focus to offline expansion. These brands have extended their offline retail presence by entering Tier II and Tier III cities. Additionally, large-format retail (LFR) stores offer competitive promotions to customers during festive season sales, including bundling offers, cash discounts, bank offers, and gifts.\u201d<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>boAt maintained its market leadership with a 33% share, followed by Boult and Noise. Chinese brands have shown the fastest YoY growth of 33%, capturing a 16% share in 2024. realme emerged as the fastest-growing brand among the top 10 in 2024, achieving 55% YoY growth due to its portfolio refresh. Shipments between INR 1,500 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":278259,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[],"class_list":{"0":"post-351241","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-gadgets-and-apps"},"_links":{"self":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/posts\/351241","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/comments?post=351241"}],"version-history":[{"count":0,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/posts\/351241\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/media\/278259"}],"wp:attachment":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/media?parent=351241"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/categories?post=351241"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/tags?post=351241"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}