{"id":13619,"date":"2019-09-06T00:11:16","date_gmt":"2019-09-05T18:41:16","guid":{"rendered":"https:\/\/www.technologyforyou.org\/?p=13619"},"modified":"2019-09-06T00:11:16","modified_gmt":"2019-09-05T18:41:16","slug":"stellar-line-up-of-industry-giants-will-headline-itb-asia-2019-keynote-sessions","status":"publish","type":"post","link":"https:\/\/www.technologyforyou.org\/stellar-line-up-of-industry-giants-will-headline-itb-asia-2019-keynote-sessions\/","title":{"rendered":"Stellar line up of industry giants will headline ITB Asia 2019 keynote sessions"},"content":{"rendered":"

\u2022 Keynote sessions to explore practical applications for businesses to keep pace with technological developments in the travel industry<\/strong><\/span>
\n\u2022 Keynote session on Day Three will also highlight evolving opportunities presented by the new Chinese traveller<\/span><\/strong><\/p><\/blockquote>\n

Singapore, September 2019 6, 2019 :\u00a0<\/strong> ITB Asia, \u2018Asia\u2019s Leading Travel Trade Show\u2019 is set to deliver a series of keynote presentations over the event\u2019s 16-18 October dates, in line with 2019\u2019s conference theme, \u2018Bold Thoughts, Bold Moves.\u2019 The keynote sessions will focus on sharing innovative ideas, where attendees can expect to gain knowledge on practical applications to keep pace with industry changes. Recognising the revolutionary impact of <\/span>technology on the travel industry, speakers from leading online travel agencies (OTA), travel-related partners and technology companies will share their perspectives on how businesses can innovate and leverage on technology as they tackle the challenges of this era. Prominent keynoters include senior representatives from the likes of Bedbank, Hotelbeds Group, Booking.com, Expedia, IBM, KAYAK, OYO Hotels & Homes, TripAdvisor, Tujia and more.<\/span><\/p>\n

\u201cBy bringing together leading industry experts in the keynote sessions, ITB Asia will get to the heart of today\u2019s complex travel issues. We will discuss major game-changing issues within the industry and strategies on innovating business models in order to remain competitive. As the industry continues to evolve, attendees want to gain more than just insights of what leading businesses do to remain at the top. Through our sessions, they will <\/span>be equipped with actionable steps on how to drive their business forward,\u201d said Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of ITB Asia.<\/strong><\/span><\/p>\n

ITB Asia 2019 to open with keynote session on managing industry\u2019s biggest pain points <\/strong><\/span><\/p>\n

The first keynote session on 16 October brings together experts from Bedbank, Hotelbeds Group, Booking.com and IBM. They represent three of the biggest pillars in the travel industry \u2013 accommodation, distribution and technology. Addressing the industry\u2019s common challenges, topics will include how businesses can ready themselves for the next<\/span>
\nwave of growth; rethinking and reinventing distribution strategies; and how the travel industry can capitalise on the digital revolution to succeed.<\/span><\/p>\n

\n

\u201cTechnology plays a critical role at every phase of a personalised traveller journey, helping to deliver a seamless, connected trip by enabling localisation and consumer insights,” said Angel Llull Mancas, Vice President and Managing Director for Asia-Pacific for Booking.com.<\/strong> “Constant innovation in how we optimise the customer experience will be key to continued growth and expansion in the highly competitive and diverse Asian Market.” <\/span><\/h4>\n<\/blockquote>\n

Day Two\u2019s keynote panel to discuss actions to adapt to evolving industry <\/span><\/strong><\/p>\n

ITB Asia 2019\u2019s keynote panel on 17 October, \u2018The Future of Travel Distribution,\u2019 will identify business solutions for challenges faced by the sector during a time of uncertainty.\u00a0The discussion will be led by senior executives from Agoda, Expedia Group, Hotelbeds, KAYAK, and TripAdvisor. They will answer the big \u201cwhere to next?\u201d question, as they explore the rapidly changing travel industry, new technological advancements, and implement diverse distribution strategies to improve the consumer experience.<\/span><\/p>\n

\u201cPeople make up to 50 searches before deciding on a flight, and shopping around for value is the norm for many global leisure and business travellers. Making it simpler to compare fares, understand inclusions, recognise value adds while also delivering unique ways to save remains core to our technology development. As an industry we\u2019re working towards a more personalised experience for travellers, and a more integrated and seamless supply distribution relationship ahead,\u201d said Demi Kavaratzis, Partner Marketing Director, Commercial Strategy and Services, Expedia Group.<\/strong><\/span><\/p>\n

Maximising opportunities from the new Chinese traveller<\/span><\/strong><\/p>\n

In addition to the discussions of the travel industry\u2019s three pillars, ITB Asia 2019 will also feature a keynote panel on 18 October focused on the new Chinese traveller, of which their overseas consumption is predicted to grow as large as $120 billion as preferences evolve. Titled, \u2018The New Chinese Travellers,\u2019 industry leaders will examine the growing significance of this market. Amongst notable industry experts are Booking.com, OYO Hotels &<\/span>
\nHomes, Thomas Cook China and Tujia, who will analyse the preference shift in the range of destinations, products and brands of interest, as well as maximising opportunities from this market.<\/span><\/p>\n

Themed sessions as part of ITB Asia\u2019s full conference programme<\/span><\/strong><\/p>\n

Aside from the keynote sessions, ITB Asia 2019\u2019s conference will also deliver a series of themed sessions, including Corporate Travel, Destination Marketing, Muslim Travel and Travel Technology. Attendees will have the opportunity to experience over 200 sessions led by more than 260 speakers. Alongside this event, ITB Asia 2019 will share the Sands Expo and Convention Centre at the Marina Bay Sands with its inaugural co-event, MICE Show Asia. At MICE Show Asia, attendees will get to hear about forecasts for the global meeting and events industries in 2020, and how the industry is transforming.<\/span><\/p>\n

For more information on ITB Asia 2019, visit at :\u00a0 https:\/\/www.itb-asia.com\/<\/a><\/span><\/strong><\/p><\/blockquote>\n","protected":false},"excerpt":{"rendered":"

\u2022 Keynote sessions to explore practical applications for businesses to keep pace with technological developments in the travel industry \u2022 Keynote session on Day Three will also highlight evolving opportunities presented by the new Chinese traveller Singapore, September 2019 6, 2019 :\u00a0 ITB Asia, \u2018Asia\u2019s Leading Travel Trade Show\u2019 is set to deliver a series […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7,726,724],"tags":[7489,7488],"class_list":{"0":"post-13619","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-events","7":"category-travel-and-tourism","8":"category-travel-technology","9":"tag-asias-leading-travel-trade-show","10":"tag-itb-asia-2019"},"_links":{"self":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/posts\/13619","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/comments?post=13619"}],"version-history":[{"count":0,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/posts\/13619\/revisions"}],"wp:attachment":[{"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/media?parent=13619"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/categories?post=13619"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.technologyforyou.org\/wp-json\/wp\/v2\/tags?post=13619"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}